Number one. While many claim it, few can actually back it up.

John Rosatti is the rare exception. Born to Italian immigrants in Brooklyn, Rosatti’s self-made empire is a true rags to riches story. Through all of his successful endeavors — which include Plaza Auto Mall in Brooklyn, Vic & Angelo’s, The Office Delray Beach and BURGERFI — Mr. Rosatti has remained true to his humble roots and carries himself like a classic gentleman. When we were approached to helm the personal branding for his entrepreneurial empire, we knew it had to be as sophisticated and distinguished as the man himself. Knowing our designs would be stitched into the most expensive of leathers, laser-cut into the most select species of marine-grade lumber and emblazoned on multi-million dollar jets and automobiles, it also needed to be somewhat understated as to not detract from the craftsmanship that goes into making toys of that caliber.

ROLE: Creative Direction / Branding / Copywriting